Brand - League of Legends Champion
Win Rate
51.7%
Pick Rate
4.9%

Brandvs Lulu

SMageSupport
Patch26.7
Matches949,984
LaneAll Lanes
TierAll Tiers
Last UpdatedApr 21, 2026
MethodologyData Methodology

Brand vs Lulu is a very close matchup in LoL patch 26.7. Brand wins with a 50.0% win rate (+0.0%) over Lulu based on 52 games. Brand wins the early laning phase while Lulu scales better into the late game. Below you'll find the best Brand build, runes, laning stats, and strategies for the Brand vs Lulu matchup.

Brand Matchup Breakdown

Use the dropdown to select an opponent and see a detailed breakdown of how Brand performs against them. You'll get head-to-head win rates, laning stats, the best build and runes for the matchup, and early vs late game analysis — all based on real ranked data.

Compare against an opponent
Lulu - 50.0% win rateLulu(50.0%)
Brand - 50.0% win rate in this matchup
Brand
50.0% WR
VS
Lulu vs Brand matchup - 50.0% win rate
Lulu
50.0% WR

Who Wins the Brand vs Lulu Matchup?

Brand wins the Brand vs Lulu matchup
Winner
Brand
Matches: 52
50.0%
Win Rate
50.0%
1.9
CS / min
1.0
793
DMG / min
233
10,338
Gold / game
8,577
105
Heal / min
159
328
DMG Mitigated / min
365
1.3
CC / min
1.0
68.2%
Early Game WR
31.8%
36.7%
Late Game WR
63.3%

Brand vs Lulu Matchup Summary

The Brand vs Lulu matchup is essentially a coin-flip matchup in League of Legends ranked play. Based on 52 recent matches analyzed, Brand wins with a 50.0% win rate compared to Lulu's 50.0%, giving Brand a 0.0 percentage point advantage. Game phase dynamics play a critical role here: Brand controls the early laning stage, but Lulu outscales as the game goes longer. The matchup shifts dramatically depending on game length — Brand needs to press advantages before Lulu reaches their power spikes, while Lulu should focus on safe farming and hitting key item breakpoints. The most significant statistical gap is in damage output, where Brand leads by 560 DMG/min — a difference that heavily influences the outcome of trades and skirmishes. Brand has a statistical edge, but the margin is close enough that respecting Lulu's strengths is important. Trade when cooldowns are favorable, track the enemy jungler, and build toward your strongest item spikes to convert the slight advantage into a decisive lead. Understanding these matchup dynamics is essential for champion select decisions and in-game strategy when facing this lane opponent.

Brand vs Lulu Laning Phase Breakdown

Brand wins the laning phase against Lulu in League of Legends

Brand is favored during the laning phase against Lulu, winning 4 out of 5 key stat categories. Brand holds advantages in farming, damage, gold income and crowd control, making them the stronger laner in this matchup.

Farming
1.9Brand
1.0Lulu
Brand significantly out-farms Lulu by 0.9 CS per minute, accumulating an estimated 13 CS lead by mid game. This substantial farming gap gives Brand a major gold advantage and earlier item completions. Lulu players should prioritize wave management techniques like freezing near tower and using abilities efficiently to minimize the deficit.
Damage
793Brand
233Lulu
Brand heavily out-damages Lulu by 560 DMG/min, dominating both short trades and all-in fights. Lulu should avoid extended combat and instead focus on burst trade patterns — short engages followed by immediate disengagement — to avoid letting Brand's sustained damage advantage take over.
Economy
10,338Brand
8,577Lulu
Brand generates a commanding 1,761 more gold per game than Lulu. This substantial economic advantage means Brand consistently reaches key item breakpoints earlier, creating a compounding lead that grows throughout the game. Lulu should focus on cost-effective item choices and avoid unnecessary deaths to prevent falling further behind.
Utility
1.3Brand
1.0Lulu
Both Brand and Lulu provide similar amounts of crowd control (0.3s/min difference), meaning neither has a significant advantage in locking down opponents for ganks or team fights. Lane ganks are equally effective for both sides.
Sustain
432Brand
524Lulu
Lulu heals and mitigates 91 more damage per minute than Brand, providing moderate extra durability. This sustain edge allows Lulu to stay in lane longer between recalls and gradually win extended wars of attrition. Consider building early grievous wounds if playing Brand.

Best Brand Build Against Lulu

Sorcerer's Shoes is the optimal boots choice against Lulu, providing the mobility and stats Brand needs most in this matchup. The top-performing core items for Brand against Lulu are Liandry's Torment, Morellonomicon and Zhonya's Hourglass. This combination gives Brand an effective balance of damage, survivability, and utility for the matchup. This build performs exceptionally well, achieving a 66.7% win rate across 3 games — well above average and making it the top item path against Lulu. Adjustments may be needed based on team compositions and game state, but this build provides the strongest foundation for the Brand vs Lulu matchup.

Early Game vs Late Game

Early Game
Brand
68.2%
+36.4% advantage
Brand early game win rateBrand68.2%
Lulu early game win rateLulu31.8%
Late Game
Lulu
63.3%
+26.7% advantage
Brand late game win rateBrand36.7%
Lulu late game win rateLulu63.3%

Brand dominates the early game (first 15 minutes) with a commanding 68.2% win rate — a 36.4 percentage point lead over Lulu. This lopsided early game means Brand can dictate the pace of the lane from level 1, controlling trades, wave state, and river priority.

Lulu is far superior in the late game (25+ minutes), boasting a 63.3% win rate — 26.7 points above Brand. Extended games heavily favor Lulu, whose kit and scaling make them a dominant force in team fights and objective control.

This matchup features a dramatic power shift: Brand must aggressively press their early advantage and close out the game before Lulu reaches their scaling breakpoints. If Lulu survives the laning phase without falling too far behind, the matchup flips in their favor. Dragon and Rift Herald control are pivotal — the team that secures early objectives can snowball or buy time to scale.

Best Brand Runes Against Lulu

Sorcery rune tree - Brand primary runes vs LuluSorcery
Arcane Comet - best Brand rune vs LuluManaflow Band - best Brand rune vs LuluTranscendence - best Brand rune vs LuluScorch - best Brand rune vs Lulu
Inspiration rune tree - Brand secondary runes vs LuluInspiration
Biscuit Delivery - best Brand rune vs LuluCosmic Insight - best Brand rune vs Lulu
53.8% WR

The Sorcery primary with Inspiration secondary combination helps Brand maximize their potential in this closely contested matchup, providing the right mix of offensive and defensive tools to edge out Lulu.


Brand matchup data for League of Legends patch 26.7. The table below shows Brand's win rate, gold difference, and performance stats against every champion in the current meta. Click any champion name to see a detailed head-to-head breakdown including the best Brand build, runes, laning stats, and early vs late game analysis for that specific matchup.

Brand matchup win rates and stats in League of Legends patch 26.7
Opponent
Win Rate
Matches
CS/min
DMG/min
Gold/game
Early WR
Late WR
52.08%1922.875210,28848.0%54.8%
54.00%1501.78029,94455.8%53.1%
47.86%1401.68609,78349.2%46.7%
60.63%1271.886110,59361.8%59.7%
51.72%1161.984010,45247.8%54.3%
51.72%1164.092211,99142.1%56.4%
50.86%1162.382710,26543.2%55.6%
49.06%1065.495912,20248.8%49.2%
58.25%1032.698710,63967.5%52.4%
46.08%1021.78259,88551.1%42.1%
50.50%1016.31,02613,13669.4%40.0%
45.00%1001.782010,00944.2%45.6%
41.30%926.097111,16651.2%32.6%
44.44%901.787110,16360.0%32.0%
51.16%863.478110,34539.5%60.4%
46.91%811.880610,80540.0%51.0%
50.00%802.677810,70244.4%52.8%
51.32%762.687010,94460.0%45.6%
52.70%746.21,02912,70461.1%44.7%
60.27%735.81,06911,90456.3%63.4%
56.16%736.297313,31558.6%54.5%
51.43%701.985211,19966.7%44.9%
55.07%695.81,01012,76764.5%47.4%
44.78%676.495711,39148.3%42.1%
35.82%672.074511,21138.1%34.8%
53.13%646.194312,44257.1%50.0%
59.68%621.97229,74063.3%56.3%
48.33%601.91,02910,64158.3%41.7%
53.33%601.67909,65354.2%52.8%
43.10%586.31,05913,27035.0%47.4%
52.73%551.75988,57253.1%52.2%
48.15%545.899512,45557.1%42.4%
47.17%535.81,03211,29254.5%41.9%
44.23%522.384811,08052.2%37.9%
55.77%521.88539,90047.8%62.1%
50.00%521.979310,33868.2%36.7%
56.00%506.41,08913,04752.2%59.3%
58.97%394.789810,54952.6%65.0%
60.53%386.21,00514,02056.3%63.6%
52.63%386.194511,92941.7%57.7%
52.63%381.686710,45850.0%55.0%
62.16%375.491311,45350.0%66.7%
59.46%375.81,02911,44557.1%60.9%
52.78%361.98319,99471.4%40.9%
58.33%365.892411,59062.5%55.0%
61.11%364.71,03010,79256.3%65.0%
45.71%355.591413,31771.4%39.3%
38.24%346.094811,86230.0%41.7%
35.29%345.490012,09337.5%34.6%
54.55%333.494411,90861.5%50.0%
48.48%331.581910,34637.5%58.8%
45.16%314.51,08911,52450.0%42.9%
66.67%306.21,01313,00776.9%58.8%
41.38%296.21,10812,94377.8%25.0%
48.28%291.590010,15653.9%43.8%
57.14%282.494311,62575.0%50.0%
39.29%285.51,02611,68250.0%28.6%
44.44%275.51,05612,92358.3%33.3%
51.85%275.01,01512,39655.6%50.0%
55.56%271.785011,19955.6%55.6%
59.26%275.588811,39957.1%61.5%
51.85%274.81,00412,39050.0%52.6%
53.85%264.21,16410,76372.7%40.0%
53.85%265.384410,87853.9%53.9%
61.54%261.88229,68471.4%50.0%
44.00%255.190611,31736.4%50.0%
56.00%251.88519,54284.6%25.0%
50.00%242.488411,30428.6%58.8%
78.26%236.689312,21158.3%100.0%
63.64%226.11,07613,84670.0%58.3%
72.73%224.387610,33980.0%66.7%
47.62%214.093711,25450.0%46.1%
47.62%216.21,00313,85160.0%43.8%
61.90%211.691910,80771.4%57.1%
42.86%215.796412,74525.0%53.9%
47.62%215.71,08313,55550.0%47.1%
50.00%206.288811,11036.4%66.7%
52.63%193.191110,92240.0%66.7%
36.84%195.995912,7100.0%50.0%
36.84%191.690312,10055.6%20.0%
44.44%186.31,09912,65037.5%50.0%
50.00%186.590510,46150.0%50.0%
55.56%184.992012,21440.0%61.5%
55.56%186.51,13111,68987.5%30.0%
64.71%172.180711,99180.0%58.3%
52.94%176.398212,02662.5%44.4%
37.50%161.897714,40850.0%33.3%
40.00%156.096812,09420.0%50.0%
66.67%156.197411,28577.8%50.0%
46.67%151.691212,97633.3%50.0%
33.33%152.91,20011,14342.9%25.0%
66.67%156.81,00713,14166.7%66.7%
35.71%144.478811,07216.7%50.0%
35.71%141.977910,40837.5%33.3%
78.57%146.01,19213,17533.3%90.9%
50.00%145.61,1169,76857.1%42.9%
35.71%141.91,19214,59350.0%30.0%
57.14%146.01,03213,805100.0%50.0%
69.23%136.51,07112,24780.0%62.5%
30.77%131.675412,10840.0%25.0%
76.92%136.51,10112,09985.7%66.7%
53.85%132.080910,61250.0%57.1%
53.85%132.91,03711,13550.0%60.0%
69.23%131.993811,800100.0%63.6%
83.33%122.775810,17787.5%75.0%
66.67%124.21,12311,94050.0%75.0%
45.45%113.51,03213,02850.0%44.4%
54.55%115.91,18813,14160.0%50.0%
63.64%116.41,17912,30775.0%33.3%
45.45%114.31,06013,40160.0%33.3%
36.36%111.878510,01740.0%33.3%
60.00%104.61,06010,53840.0%80.0%
60.00%105.18059,67160.0%60.0%
70.00%104.990010,57460.0%80.0%
30.00%101.88699,51637.5%0.0%
50.00%106.01,03712,533100.0%37.5%
44.44%95.086410,76750.0%40.0%
44.44%96.285313,22850.0%40.0%
44.44%92.174810,50933.3%50.0%
33.33%96.11,11912,55733.3%33.3%
44.44%95.91,01012,1090.0%57.1%
66.67%94.179412,59975.0%60.0%
55.56%92.296413,19166.7%50.0%
25.00%84.91,07313,04625.0%25.0%
50.00%85.61,11311,6940.0%80.0%
50.00%85.39959,42233.3%100.0%
50.00%86.51,24811,89133.3%60.0%
50.00%86.18549,66066.7%40.0%
37.50%85.796410,50040.0%33.3%
37.50%83.874210,49750.0%25.0%
14.29%72.182011,64550.0%0.0%
28.57%72.71,02210,78125.0%33.3%
85.71%75.41,02412,863100.0%80.0%
42.86%72.491712,6360.0%75.0%
71.43%71.780710,58375.0%66.7%
71.43%72.387711,81366.7%75.0%
57.14%74.291811,75750.0%60.0%
42.86%73.11,25815,3510.0%42.9%
42.86%72.798911,99133.3%50.0%
42.86%70.993911,84433.3%50.0%
66.67%62.790112,8620.0%66.7%
16.67%62.18189,25525.0%0.0%
50.00%62.784210,85750.0%50.0%
50.00%63.81,16512,37350.0%50.0%
33.33%67.073811,0310.0%66.7%
50.00%65.597111,09750.0%50.0%
20.00%53.48308,8930.0%50.0%
80.00%54.375311,497100.0%50.0%
40.00%51.886710,78725.0%100.0%
100.00%55.792812,586100.0%100.0%
0.00%52.11,10010,2630.0%0.0%
20.00%53.88329,45433.3%0.0%
40.00%55.193610,65250.0%33.3%

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Brand vs Lulu - Frequently Asked Questions

How does Brand do against Lulu in League of Legends?

Brand wins the Brand vs Lulu matchup with a 50.0% win rate compared to Lulu's 50.0%, a 0.0 percentage point difference. This data is based on 52 recent ranked games in patch 26.7.

How does Brand do against Lulu in the early game?

In the early game, Brand has the advantage against Lulu with a 68.2% win rate versus 31.8%. Brand players should look to press their lane advantage through aggressive trades and wave control during the first 15 minutes.

How does Brand do against Lulu in the late game?

In the late game, Lulu takes over the Brand vs Lulu matchup with a 63.3% win rate compared to 36.7%. Lulu scales better into team fights and objective contests after 25 minutes.

Who wins the Brand vs Lulu matchup?

Brand wins the matchup against Lulu with a 50.0% win rate in League of Legends patch 26.7. The 0.0 percentage point advantage means Brand is slightly favored in this lane matchup based on 52 games analyzed.

What is the best Brand build against Lulu?

The best Brand build against Lulu includes Liandry's Torment, Morellonomicon, Zhonya's Hourglass with Sorcerer's Shoes. This build achieves a 66.7% win rate in the matchup. Check the matchup breakdown above for the full item path and build order.

What are the best Brand runes against Lulu?

The best Brand runes against Lulu use the Sorcery primary tree with Inspiration secondary. This rune setup achieves a 53.8% win rate in the Brand vs Lulu matchup. See the full rune breakdown in the matchup comparison above.

Does Brand counter Lulu?

Yes, Brand has a favorable matchup against Lulu with a 50.0% win rate. Brand slightly edges out Lulu in lane based on current patch 26.7 data.

How do I play Brand against Lulu?

When playing Brand against Lulu, leverage your statistical advantages by trading aggressively during favorable windows. You have early game priority — look for kills and zone control before first recall. Build the recommended items and runes for this specific matchup for the best results.