Brand, League of Legends champion
Win Rate
49.5%
Pick Rate
2.3%
Ban Rate
7.3%

Brand Support Counters & Lane Matchups

Brand D TierMageSupport
Patch
26.20
Games
4,602
Lane
Support
Tier
All Tiers
Last Updated
Oct 19, 2026 UTC
Methodology
Data Methodology

Every Support lane opponent Brand faced in Patch 26.20, ranked: Milio (64.9% win rate against Brand) and Seraphine (56.6%) are the hardest. See gold, CS and XP at 15 for all 36 matchups, find the best counter from your own champion pool, and learn how to play against Brand.

Hardest counter
Miliowins 64.9%
Next hardest
Seraphinewins 56.6%
Biggest lane bully
Mel+276 gold at 15
Easiest matchup
Braumyou win 58.4%
Support lanes won at 15
58.2%

Who Counters Brand Support (Patch 26.20)

36 lane opponents · 3,941 games

The hardest Support matchups for Brand are Milio (64.9% win rate against Brand), Seraphine (56.6%) and Soraka (56.3%). Mel is the biggest lane bully, finishing 15 minutes 276 gold ahead of Brand on average. Across the 36 matchups with lane data, Brand is clearly ahead in gold at 15 against 19 and clearly behind against 1. The easiest lane is Braum: Brand wins 58.4%.

OpponentTheir win rateGold @15CS @15XP @15VerdictGames
Milio64.9%−414−8.5−13CounterLoses lane114
Seraphine56.6%−55−2.9+36Counter309
Soraka56.3%−308−6.1−26Leans their wayLoses lane112
Nami53.9%−383−6.3−31Leans their wayLoses lane167
Lux51.1%+76+0.8+172Even366
Vel'Koz55.3%+84+0.3+139Leans their way94
Lulu54.0%−417−6.5−96Leans their wayLoses lane113
Zyra54.2%−42+0.7+31Leans their way96
Blitzcrank52.7%−366−7.2−201Leans their wayLoses lane129
Zilean59.5%−80+0.4+292Leans their way37
Neeko55.7%−181−0.1−29Leans their way61
Rakan55.7%−450−4.4−304Leans their wayLoses lane61
Leona50.0%−300−6.1−146Loses lane186
Rell55.0%−480−4.5−162Leans their wayLoses lane60
Janna56.3%−455−7.4−243Leans their wayLoses lane48
Galio58.8%−13+1.9+86Leans their way34
Tahm Kench51.5%−138−3.9−115Even101
Nautilus48.0%−381−5.4−178Loses laneOutscales227
Senna50.0%+67−3.9−56Even132
Taric56.1%−302+1.4+8Leans their wayLoses lane41
Thresh46.9%−315−1.6−195Leans your wayLoses laneOutscales258
Alistar52.1%−691−4.7−348Leans their wayLoses lane73
Pyke48.3%−119−8.2−297Even149
Morgana47.5%+64−1.3+163Leans your way179
Swain47.9%+36−0.2+58Leans your way144
Xerath50.0%+52+1.8+321Even56
Karma46.8%−219−3.1−48Leans your wayLoses lane94
Pantheon45.9%−68−2.8−351Leans your way109
Maokai48.9%−285−1.4−255Loses lane47
Sona50.0%−409−6.8−190Loses lane40
Renata Glasc51.6%−510−1.9−165Loses lane31
Poppy50.0%+107−3.3−19Even36
Mel47.1%+276+3.7+76Leans your wayWins lane51
Yuumi44.1%−602−13.3+55Leans your wayLoses lane59
Braum41.6%−518−5.2−144Leans your wayLoses lane89
Bard42.1%−237−9.5−153Leans your way38

Ranked solo and flex games where both champions played the same lane this patch. Win rate shown is the OPPONENT's. Lists rank by the 95% range of each win rate, so a handful of games cannot top the list; gold, CS and XP are the opponent's lead at 15:00.

Brand Counter Pick Finder

Find your counter

Pick the champions you play to rank them against Brand. With nothing picked, the strongest counters overall are shown.

Strongest picks vs Brand
PickWin rate vs BrandGold @15Games
1. Milio64.9%−414114
2. Seraphine56.6%−55309
3. Soraka56.3%−308112
4. Nami53.9%−383167
5. Lux51.1%+76366

Brand Lane Gold at 15 Minutes

Brand's gold lead or deficit at 15:00 against the twelve most common Support opponents. Right of the line, Brand is ahead; left, the opponent is.

When facing Brand in League of Legends, understanding Brand's primary damage profile is essential for building effective counter strategies. Brand deals primarily magic damage, which means prioritizing magic resist in your defensive itemization will significantly reduce Brand's threat in fights. Top defensive items against Brand include Mercury's Treads, Spirit Visage, Force of Nature, and Banshee's Veil. These items provide substantial magic resist stats that directly mitigate Brand's damage output throughout all stages of the game.

From a champion selection perspective, the strongest Brand counters are Milio, Seraphine, Soraka, and Nami. These champions either out-trade Brand in lane, have abilities that negate Brand's core mechanics, or scale better into team fights. Milio in particular exploits Brand's weaknesses by providing consistent pressure while being difficult to punish.

Beyond item builds and counter picks, successful counter play against Brand involves understanding Brand's power spikes and cooldown windows. Engage on Brand when key abilities are on cooldown, and coordinate with your team to focus Brand in team fights before Brand can output maximum damage. Vision control is also crucial when playing against Brand to avoid getting caught out of position. By combining proper defensive itemization with smart champion selection and strategic gameplay, you can effectively neutralize Brand's impact and secure victory.

When to Counter Brand - Game Phase Strategy

EARLYEarly Game (Levels 1-6)

Brand may be mana-dependent early. Punish after spell rotations when abilities are on cooldown. All-in when mana is depleted for advantageous trades.

MIDMid Game (Levels 7-13)

Brand's poke and zone control peaks mid game. Engage quickly to close the gap before Brand can kite. Use flanks and hard engage to bypass poke damage.

LATELate Game (Levels 14-18)

Brand provides strong team fight damage late. Prioritize diving Brand or use assassins to reach the backline. Magic resist items become crucial.

Tips for Playing Against Brand

  • Pick Milio or similar champions with kits that exploit Brand's weaknesses
  • Build Mercury's Treads or Hexdrinker early to reduce Brand's damage in lane
  • Track Brand's cooldowns and engage when key abilities are unavailable
  • Ward Brand's common roam paths and ping missing immediately
  • Coordinate with your jungler to gank Brand during vulnerable windows
  • Dodge Brand's skill shots by moving unpredictably
  • All-in Brand when mana is low from spell rotations

Riot's tips for playing against Brand

  • Brand must land an ability before his combo is able to get started. Dodging his Sear or Pillar of Flame will disrupt his rhythm.
  • Try to move away from allies when you see Pyroclasm being cast. The initial missile speed is slow, which should give your team time to react.
  • Brand's passive allows him to excel against teams that cluster together. Be sure to split up against him.
MetaBot Desktop

Plan your Brand draft in Draft Lab

Draft Lab lays out both teams lane by lane with live matchup win rates, damage profiles and game-phase lean, and suggests picks and bans from current meta data.

  • Full 5v5 draft board
  • Lane matchup win rates
  • Pick and ban suggestions
Draft Lab in MetaBot Desktop

What Brand Is Good Against

The Support opponents Brand beats most reliably this patch — the picks to look for when Brand is your champion.

OpponentTheir win rateGold @15CS @15XP @15VerdictGames
Braum41.6%−518−5.2−144Leans your wayLoses lane89
Thresh46.9%−315−1.6−195Leans your wayLoses laneOutscales258
Nautilus48.0%−381−5.4−178Loses laneOutscales227
Morgana47.5%+64−1.3+163Leans your way179
Pantheon45.9%−68−2.8−351Leans your way109
Swain47.9%+36−0.2+58Leans your way144
Pyke48.3%−119−8.2−297Even149
Karma46.8%−219−3.1−48Leans your wayLoses lane94
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Brand Counters FAQ - Patch 26.20

Who counters Brand?

In the Support lane this patch, the strongest counters to Brand are Milio (64.9% over 114 games), Seraphine (56.6% over 309 games), Soraka (56.3% over 112 games), Nami (53.9% over 167 games), Lux (51.1% over 366 games).

What is Brand's hardest matchup?

Milio. Brand wins only 35.1% of 114 lane games against Milio and sits at +414 gold at 15 minutes.

What is Brand good against?

Brand's best Support matchups this patch are Braum (58.4%), Thresh (53.1%), Nautilus (52.0%), Morgana (52.5%).

Who beats Brand in lane?

Measured by gold at 15 minutes, Brand's toughest lanes are Mel (+276 gold ahead).

Is Brand a lane bully?

Yes. Brand Support averages 182 more gold than the lane opponent at 15 minutes and is ahead at 15 in 58% of games.