
- Win Rate
- 49.5%
- Pick Rate
- 2.3%
- Ban Rate
- 7.3%
Brand Support Counters & Lane Matchups
- Patch
- 26.20
- Games
- 4,602
- Lane
- Support
- Tier
- All Tiers
- Last Updated
- Oct 19, 2026 UTC
- Methodology
- Data Methodology
- Author
- Dakota Chinnick
Every Support lane opponent Brand faced in Patch 26.20, ranked: Milio (64.9% win rate against Brand) and Seraphine (56.6%) are the hardest. See gold, CS and XP at 15 for all 36 matchups, find the best counter from your own champion pool, and learn how to play against Brand.
- Hardest counter
- Miliowins 64.9%
- Next hardest
- Seraphinewins 56.6%
- Biggest lane bully
- Mel+276 gold at 15
- Easiest matchup
- Braumyou win 58.4%
- Support lanes won at 15
- 58.2%
Who Counters Brand Support (Patch 26.20)
36 lane opponents · 3,941 gamesThe hardest Support matchups for Brand are Milio (64.9% win rate against Brand), Seraphine (56.6%) and Soraka (56.3%). Mel is the biggest lane bully, finishing 15 minutes 276 gold ahead of Brand on average. Across the 36 matchups with lane data, Brand is clearly ahead in gold at 15 against 19 and clearly behind against 1. The easiest lane is Braum: Brand wins 58.4%.
| Opponent | Their win rate | Gold @15 | CS @15 | XP @15 | Verdict | Games |
|---|---|---|---|---|---|---|
| 64.9% | −414 | −8.5 | −13 | CounterLoses lane | 114 | |
| 56.6% | −55 | −2.9 | +36 | Counter | 309 | |
| 56.3% | −308 | −6.1 | −26 | Leans their wayLoses lane | 112 | |
| 53.9% | −383 | −6.3 | −31 | Leans their wayLoses lane | 167 | |
| 51.1% | +76 | +0.8 | +172 | Even | 366 | |
| 55.3% | +84 | +0.3 | +139 | Leans their way | 94 | |
| 54.0% | −417 | −6.5 | −96 | Leans their wayLoses lane | 113 | |
| 54.2% | −42 | +0.7 | +31 | Leans their way | 96 | |
| 52.7% | −366 | −7.2 | −201 | Leans their wayLoses lane | 129 | |
| 59.5% | −80 | +0.4 | +292 | Leans their way | 37 | |
| 55.7% | −181 | −0.1 | −29 | Leans their way | 61 | |
| 55.7% | −450 | −4.4 | −304 | Leans their wayLoses lane | 61 | |
| 50.0% | −300 | −6.1 | −146 | Loses lane | 186 | |
| 55.0% | −480 | −4.5 | −162 | Leans their wayLoses lane | 60 | |
| 56.3% | −455 | −7.4 | −243 | Leans their wayLoses lane | 48 | |
| 58.8% | −13 | +1.9 | +86 | Leans their way | 34 | |
| 51.5% | −138 | −3.9 | −115 | Even | 101 | |
| 48.0% | −381 | −5.4 | −178 | Loses laneOutscales | 227 | |
| 50.0% | +67 | −3.9 | −56 | Even | 132 | |
| 56.1% | −302 | +1.4 | +8 | Leans their wayLoses lane | 41 | |
| 46.9% | −315 | −1.6 | −195 | Leans your wayLoses laneOutscales | 258 | |
| 52.1% | −691 | −4.7 | −348 | Leans their wayLoses lane | 73 | |
| 48.3% | −119 | −8.2 | −297 | Even | 149 | |
| 47.5% | +64 | −1.3 | +163 | Leans your way | 179 | |
| 47.9% | +36 | −0.2 | +58 | Leans your way | 144 | |
| 50.0% | +52 | +1.8 | +321 | Even | 56 | |
| 46.8% | −219 | −3.1 | −48 | Leans your wayLoses lane | 94 | |
| 45.9% | −68 | −2.8 | −351 | Leans your way | 109 | |
| 48.9% | −285 | −1.4 | −255 | Loses lane | 47 | |
| 50.0% | −409 | −6.8 | −190 | Loses lane | 40 | |
| 51.6% | −510 | −1.9 | −165 | Loses lane | 31 | |
| 50.0% | +107 | −3.3 | −19 | Even | 36 | |
| 47.1% | +276 | +3.7 | +76 | Leans your wayWins lane | 51 | |
| 44.1% | −602 | −13.3 | +55 | Leans your wayLoses lane | 59 | |
| 41.6% | −518 | −5.2 | −144 | Leans your wayLoses lane | 89 | |
| 42.1% | −237 | −9.5 | −153 | Leans your way | 38 |
Ranked solo and flex games where both champions played the same lane this patch. Win rate shown is the OPPONENT's. Lists rank by the 95% range of each win rate, so a handful of games cannot top the list; gold, CS and XP are the opponent's lead at 15:00.
Brand Counter Pick Finder
Find your counter
Pick the champions you play to rank them against Brand. With nothing picked, the strongest counters overall are shown.
| Pick | Win rate vs Brand | Gold @15 | Games |
|---|---|---|---|
| 64.9% | −414 | 114 | |
| 56.6% | −55 | 309 | |
| 56.3% | −308 | 112 | |
| 53.9% | −383 | 167 | |
| 51.1% | +76 | 366 |
Brand Lane Gold at 15 Minutes
Brand's gold lead or deficit at 15:00 against the twelve most common Support opponents. Right of the line, Brand is ahead; left, the opponent is.
From a champion selection perspective, the strongest Brand counters are Milio, Seraphine, Soraka, and Nami. These champions either out-trade Brand in lane, have abilities that negate Brand's core mechanics, or scale better into team fights. Milio in particular exploits Brand's weaknesses by providing consistent pressure while being difficult to punish.
Beyond item builds and counter picks, successful counter play against Brand involves understanding Brand's power spikes and cooldown windows. Engage on Brand when key abilities are on cooldown, and coordinate with your team to focus Brand in team fights before Brand can output maximum damage. Vision control is also crucial when playing against Brand to avoid getting caught out of position. By combining proper defensive itemization with smart champion selection and strategic gameplay, you can effectively neutralize Brand's impact and secure victory.
When to Counter Brand - Game Phase Strategy
Brand may be mana-dependent early. Punish after spell rotations when abilities are on cooldown. All-in when mana is depleted for advantageous trades.
Brand's poke and zone control peaks mid game. Engage quickly to close the gap before Brand can kite. Use flanks and hard engage to bypass poke damage.
Brand provides strong team fight damage late. Prioritize diving Brand or use assassins to reach the backline. Magic resist items become crucial.
Tips for Playing Against Brand
- Pick Milio or similar champions with kits that exploit Brand's weaknesses
- Build Mercury's Treads or Hexdrinker early to reduce Brand's damage in lane
- Track Brand's cooldowns and engage when key abilities are unavailable
- Ward Brand's common roam paths and ping missing immediately
- Coordinate with your jungler to gank Brand during vulnerable windows
- Dodge Brand's skill shots by moving unpredictably
- All-in Brand when mana is low from spell rotations
Riot's tips for playing against Brand
- Brand must land an ability before his combo is able to get started. Dodging his Sear or Pillar of Flame will disrupt his rhythm.
- Try to move away from allies when you see Pyroclasm being cast. The initial missile speed is slow, which should give your team time to react.
- Brand's passive allows him to excel against teams that cluster together. Be sure to split up against him.
Plan your Brand draft in Draft Lab
Draft Lab lays out both teams lane by lane with live matchup win rates, damage profiles and game-phase lean, and suggests picks and bans from current meta data.
- Full 5v5 draft board
- Lane matchup win rates
- Pick and ban suggestions

What Brand Is Good Against
The Support opponents Brand beats most reliably this patch — the picks to look for when Brand is your champion.
| Opponent | Their win rate | Gold @15 | CS @15 | XP @15 | Verdict | Games |
|---|---|---|---|---|---|---|
| 41.6% | −518 | −5.2 | −144 | Leans your wayLoses lane | 89 | |
| 46.9% | −315 | −1.6 | −195 | Leans your wayLoses laneOutscales | 258 | |
| 48.0% | −381 | −5.4 | −178 | Loses laneOutscales | 227 | |
| 47.5% | +64 | −1.3 | +163 | Leans your way | 179 | |
| 45.9% | −68 | −2.8 | −351 | Leans your way | 109 | |
| 47.9% | +36 | −0.2 | +58 | Leans your way | 144 | |
| 48.3% | −119 | −8.2 | −297 | Even | 149 | |
| 46.8% | −219 | −3.1 | −48 | Leans your wayLoses lane | 94 |
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Brand Counters FAQ - Patch 26.20
Who counters Brand?
In the Support lane this patch, the strongest counters to Brand are Milio (64.9% over 114 games), Seraphine (56.6% over 309 games), Soraka (56.3% over 112 games), Nami (53.9% over 167 games), Lux (51.1% over 366 games).
What is Brand's hardest matchup?
Milio. Brand wins only 35.1% of 114 lane games against Milio and sits at +414 gold at 15 minutes.
What is Brand good against?
Brand's best Support matchups this patch are Braum (58.4%), Thresh (53.1%), Nautilus (52.0%), Morgana (52.5%).
Who beats Brand in lane?
Measured by gold at 15 minutes, Brand's toughest lanes are Mel (+276 gold ahead).
Is Brand a lane bully?
Yes. Brand Support averages 182 more gold than the lane opponent at 15 minutes and is ahead at 15 in 58% of games.